Ten years of building marketing teams, budgets and processes — now on retainer for companies that outgrew improvisation.
10+ years in marketing20+ specialists led~$1M budget managed95%+ projects on time
Marketing can get complicated as your business grows. Here are some of the challenges I can help you navigate.
You need marketing expertise, but you're not ready to hire a full-time team. You have business goals and growth ambitions, but need experienced guidance to turn them into a realistic marketing strategy and clear priorities.
Different agencies, freelancers, and internal specialists are working on separate initiatives. There's plenty of activity, but limited coordination and visibility.
Responsibilities overlap, deadlines slip, communication takes too much time, and your team needs clearer processes, priorities, and leadership.
Budgets are allocated, campaigns are running, and reports are coming in. But you need better visibility into performance, efficiency, and business impact.
Your goals are clear on paper, yet turning them into coordinated, consistent action remains a challenge.
From shaping your marketing strategy to making everyday operations run more smoothly, I help you connect business goals with practical execution.
Examples of the working documents behind the services. These illustrate structure, not client data; the career references are qualified below.
I help businesses define their marketing direction, identify priorities, and develop actionable strategies aligned with broader business objectives.
On-time delivery
Marketing operationsWorkload and ownership
Team leadsSpend and performance
Marketing + FinanceCareer reference95%+ on-time or early project delivery
I help companies organize their marketing functions, develop effective teams, establish clear responsibilities, and improve collaboration.
Planning, delivery, resources
Positioning, editorial quality
Acquisition, distribution, reporting
| Decision | Accountable | Responsible |
|---|---|---|
| Set priorities | Head of Marketing | Team leads |
| Coordinate delivery | Marketing operations | Specialists + partners |
Career reference20+ specialists led across functions
I build structured workflows and operational frameworks that make marketing activities easier to coordinate, manage, and scale.
Agreed brief
Ready for review
Bottleneck: unclear sign-off
Published + measured
Make one person accountable for approval. Agree the handoff before work starts.
Career referenceUp to 30% higher team productivity
I bring structure to complex marketing initiatives, helping internal teams and external partners work toward shared objectives.
Approved brief → production → sign-off → release
Career reference95%+ on-time or early project delivery
I help companies make informed decisions about marketing investments through structured budgeting, performance measurement, and reporting.
| Channel | Budget share | Acquisition cost |
|---|---|---|
| Paid search | Search spend ÷ total spend | Search spend ÷ new customers |
| Organic search | SEO cost ÷ total spend | SEO cost ÷ new customers |
| Partnerships | Partner cost ÷ total spend | Partner cost ÷ new customers |
Calculation rules, not invented allocations. Populate with actual spend and attributed customers.
Career reference~10% lower operational expenses
I help marketing teams identify practical opportunities to use AI tools, simplify repetitive work, and improve the efficiency of existing processes.
| Work | Manual routine | AI-assisted step |
|---|---|---|
| Research | Collect and sort sources | Cluster sources into a brief |
| Draft | Rebuild a structure each time | Draft from the approved brief |
| Localize | Rewrite every variation | Adapt the approved copy |
Human expertise & approval → distribution → feedback → next brief
Career reference120+ hours of internal training delivered
Every business is different. My consulting services can be tailored to your specific challenges, team structure, and stage of growth.
A selection of results and responsibilities from my professional career in marketing leadership and project management.
10+
Experience in marketing, operations, and project management.
20+
Experience leading distributed, cross-functional marketing teams.
~$1M
Annual marketing budget managed across brands and business functions.
~20%
Improvement in operational efficiency through better processes and alignment.
These highlights reflect my professional career, including employed roles. They are not presented as results of independent consulting engagements.
Six questions to find where your marketing system needs attention. Answer for the way your team works today.
Choose Yes, Partly or No for each question. Partly and missing foundations count as areas to fix. You can change any answer.
0 of 6 questions answered
Use your own estimate for the team. Answers alone cannot tell us how much time is being lost.
Answer all six questions to see your board and the first area to fix.
Whether you need ongoing marketing leadership, hands-on operational support, or expertise for a specific project, we can find a way of working that fits your goals, resources, and business needs.
Strategic marketing leadership without a full-time executive hire.
I can support your business as an external marketing leader, helping define marketing direction, align initiatives with company objectives, guide teams, oversee budgets, and establish performance management practices.
Growing businesses that need senior marketing expertise and ongoing strategic guidance.
Focused expertise for a specific marketing or business challenge.
I work on clearly defined projects, from developing a marketing strategy or designing an organizational structure to optimizing operational processes and improving budget management.
Businesses seeking a specific deliverable, clearly defined improvement, or structured solution.
An experienced perspective when you need clarity and better decisions.
I provide one-time or ongoing advisory sessions to business owners, executives, and marketing leaders who need a sounding board, professional guidance, or help working through complex challenges.
Leaders who want independent expertise without committing to a larger consulting engagement.
Turning your marketing function into a well-organized, efficient system.
I help companies improve how marketing work gets done, establishing structures and processes that support consistent execution across teams, projects, and external partners.
Companies with existing marketing activities, teams, or vendors that need stronger coordination and operational structure.
Not sure which approach fits your business? Let's start with a conversation and identify what kind of support would be most useful.
A clear, collaborative process designed around your business needs.
Free introductory consultation · 30 minutes
We discuss your business, current marketing activities, challenges, and goals. The purpose is to understand your situation and identify where professional support could make a difference.
Defining the right approach
I review your needs and develop a proposed scope of work, including priorities, expected deliverables, timeline, and commercial terms.
Turning plans into action
Once we agree on the scope and sign a consulting agreement, we begin working together. Depending on your needs, this may involve strategic planning, consulting, project coordination, operational improvements, or ongoing advisory support.
Tracking progress and refining the approach
We monitor agreed objectives and KPIs, review outcomes, and make adjustments where needed to improve effectiveness and support your business priorities.
Every engagement is tailored to your needs, with a transparent scope, deliverables, and pricing arrangements.
I'm a marketing strategy and operations professional with over 10 years of experience managing projects, building teams, developing processes, and coordinating marketing activities across international businesses.
My background spans technology, telecommunications, B2B and B2C marketing, and agency environments.
Throughout my career, I've managed cross-functional teams of more than 20 specialists, overseen annual marketing budgets of approximately $1 million, and developed frameworks that make planning, execution, and performance management more effective.
I've worked on everything from brand development and digital marketing projects to operational transformation, team development, and AI adoption.
What I enjoy most is bringing structure to complexity: connecting people, processes, budgets, and business priorities into a system that makes sense and delivers measurable progress.
Today, I offer independent marketing and business consulting services from Novi Sad, Serbia, working with international clients.
Whether you're building a marketing function from scratch, improving existing processes, managing complex projects, or simply looking for an experienced perspective, I'd be happy to explore how I can help.
Let's start with a free 30-minute conversation about your business and what you'd like to achieve.
